Archetype Creative Co. provides marketing and a wide range of support services to the music industry and creative brands.
End DIY burnout; reach your goals faster.
When your story is the core of your promotions, your marketing will always feel authentic to both you and your audience.
Archetype Creative Co. was born of an all-consuming, ever-evolving passion for music, art, and creative businesses, combined with nearly two decades of experience in writing, marketing, publishing, and promotion. Our clients span industries, genres, publications, and goals, each with their own unique stories culled from a timeless archetype.
ar·che·type [är-ki-ˌtīp] | noun
the original model of which all similar things are representations
see also: the perfect example.
MARKETING SERVICES
Artist Bio
EPK / Media Kit
Website Copywriting & SEO
Social Media Strategy & Management
Email Marketing
Press Release
Strategy Session
Blogging
PROMOTIONAL SUPPORT SERVICES
Portraits & Live Event Photography
Event Booking
Graphic Design
Merch Design
Premium Artist Management
Premium PR
Premium Event Coordination
Premium Web Design
THE TEAM
Melissa Esposito, Archetype Creative Co. Founder/Writer/Marketer
Nearly two decades of professional writing and marketing experience, a degree in communications, an international award for social media, and a lifetime passion for creative expression are just a few of the foundational bricks Melissa Esposito used to build Archetype Creative Co.
But what truly drives her work? It’s the joy that springs from supporting artists and brands who are unafraid to pursue their goals through her proven blend of creativity and strategy.
Melissa is an ardent lover of music, art, performance, and creativity in its myriad expressions, and found a way to combine her art (writing) and skill (marketing) into a method that benefits all (Strategic Storytelling).
It shifts the business dynamic from Supplier and Buyer to reciprocal building and growth; a mutually beneficial relationship. You don’t have to do it all yourself anymore.
Based in NY; serving the greater good.
Extended Team
Network experts who fulfill an array of artist support services.
Abby Aubedino, Social Media Strategist
Kali Quinn, Event Booking
Robert Supina, Graphic Design
Craig Valentino, Graphic Design
Gavin Daughtry, Portraits and Live Photography
Jane Anderson, Copywriter
PREMIUM SERVICE PROVIDERS
Impact Artists, Artist Management
Calabro Music Media, Premium PR
Impact Concerts, Premium Event Coordination
Archetype Creative Co. Network, Web Design
ARCHETYPE CREATIVE CO. 